TUI Cruises

Mein Schiff App

Agency

Cellular, Hamburg

Role

Art Direction

Client

TUI Cruises

Brief

Design iOS, Apple Watch and Android apps for TUI Cruises cruise ship line „Mein Schiff“

Challenge

Accompany users throughout the customer journey of a cruise ship experience

Solution

The app has three different homepage states:
1. The inspiration state introduces the destinations, trips and cruise ships.
2. The anticipation state shows a countown for the trip and offers pre booking of events.
3. The travel experience state shows the current location, what is going on and a detailed travel plan.