TUI Cruises

Mein Schiff App

Client

TUI Cruises

Agency

Cellular, Hamburg

Role

Art Direction

Brief

Design iOS, Apple Watch and Android apps for TUI Cruises cruise ship line „Mein Schiff“

Challenge

Accompany users throughout the customer journey of a cruise ship experience

Solution

The app has three different homepage states. The first one is about inspiration for destinations and trips. The second is about anticipation. It shows a countdown and offers pre booking for events. And finally the third state is about the travel experience. It shows the current location, what is going on and a detailed travel plan.