iridion

Product Design

Role

Senior Product Designer (UI/UX)

Client

iridion (konversionsKRAFT)

Brief

Support the international iridion product team led by Tim Herbig with UI/UX design expertise

Challenge

Improve and simplify the highly complex conversion optimization tool to attract new users and convert them from free to paid plans

Solution

In remote design thinking sessions new features were ideated, prioritized, iteratively designed and prototyped